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Attracting, winning, and retaining a new breed of value-driven consumer

Inside Retail

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130
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Understanding the consumer of 2021

Inside Retail

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Consumer-facing businesses have built valuable goodwill among their customers. Consumers unevenly impacted.

Consumer 242
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Activating consumer support for the circular economy, and your brand

Inside Retail

Commonwealth Bank’s Executive Manager, Consumer and Diversified Industries, Jerry Macey, said proactive initiatives are a powerful way to create engagement and loyalty with consumers who expect circularity and prefer to shop with businesses that support it.

Consumer 130
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How To Get Your Products Placed in Walmart

Retail Bound

To answer this question, here are some reasons why a particular company might have been rejected by the retailer: The company or the products didn’t have a track record of sales or lacked mass market appeal ( Buyers hate being a guinea pig for an untested company or product ). Determine the correct cost/pricing strategy.