Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130

Marketing Engagement Space Brand Management 130

Retail Focus

AUGUST 10, 2023

Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms. This shift in strategy is reshaping the perception of luxury and raising intriguing questions about its impact on the brand.

Expansion 130

Expansion Balance Boutique Curate 130

Inside Retail

APRIL 5, 2022

It’s a really vibrant space for us. She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. What are your plans for that space more broadly? Our head office really focused on brand-building and storytelling on digital channels.

Marketing 130

Marketing Planning Space Engagement 130

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. The role of education.

Fashion 130

Fashion Design Target Market Engagement 130