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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Inside Louis Vuitton’s technicolour homage to Virgil Abloh

Inside Retail

Dubbed “Walk in the Park”, the temporary space opened on December 15, paying homage to the late Virgil Abloh, Louis Vuitton’s men’s artistic director since 2018. . Considered the most influential black designer in fashion, as people learned of his passing, the words ‘Rest in Power’ spread like wildfire across social media.

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How Supreme balances price point and prestige to win over streetwear fans

Inside Retail

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market.

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We’re all in a Barbie world: The rise of Barbiecore

Inside Retail

However, the first images of Margot Robbie as Barbie were what caused the real frenzy on social media. Not to be sad, but the world is kind of going down the toilet,” said Rashida Renée, a fashion archivist, artist, and lifelong Barbie collector. In the realm of beauty, pink-glitter nails and hot pink blushes have gone viral.

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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

When the boys started the business in 1999, there was no social media. IR: On that note, can you talk about Ksubi 23, your list of 23 emerging artists, musicians, and athletes that you think are going to shape the next 23 years, which you launched for the 23rd anniversary of the brand? And why 23?

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