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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children. The label drew fire in recent weeks over two separate campaigns that were posted online.

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Mys Tyler’s in-app collaboration hub helps brands embrace diversity

Inside Retail

The Contributor Hub seeks to make it easier for brands to interact with minority artists and a diverse range of talent, and it stems from research Mys Tyler performed mid-last year highlighting the lack of representation perceived by Australian women in fashion advertising. Collaborations might be for cash or in exchange for gifts.

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The founder of By Charlotte knows exactly who her customer is and what they want

Inside Retail

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. Today, Blakeney has left behind the 3 am call times that often come with being a makeup artist and now harnesses her creativity to continue scaling her jewellery empire.

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How Superdry is putting its own spin on athleisure

Inside Retail

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season.