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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. million views, while posts tagged #EyesLipsFace have accrued 7.8 to TikTok stardom. In August 2020, e.l.f.