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How Tag Heuer is evolving to stand the test of time

Inside Retail

Global watch brand Tag Heuer is gearing up to grow in Australia after going through a period of consolidation. Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators.

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Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail

Inside Retail

A sign of the normalisation of sexual wellness and pleasure products within the retail sector, Australian brand Frenchie is partnering with David Jones as part of a Valentine’s Day pop up in Sydney’s CBD. He told Inside Retail that the relationship between the two parties began when David Jones approached Frenchie in 2021.