Inside Retail

AUGUST 10, 2022

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. Meta’s move to shift focus on short-form video products has faced criticisms from its users, described as an effort to copy TikTok.

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Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform.

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Inside Retail

AUGUST 20, 2023

During the height of the Covid-19 pandemic, the retail industry saw a major spike in sales of sweatpants and other forms of comfortable wardrobe items. The ‘tourdrobe’ has become a major part of the concert experience in 2023 as communities of fans drum up hype on socials by sharing outfit inspiration via hashtags.

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