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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? This highly strategic approach is less gazing into a crystal ball while ensconced in flowing robes, and more using robust frameworks and tools to determine insights into what might happen.

Strategy 245
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Galeria Mlociny in Warsaw hosts first Primark store

Design Retail Space

Not counting the shop in Slovenia this is the first step of an Irish clothing brand into the Central European market. And Primark made plans for further expansion. The chain plans development to Krakow, Wroclaw in Poland and then in Prague, Check Republic. That’s right, the competition in this sector is set up high.

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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

trillion Chinese consumers spent in 2019. While this seems logical and obvious for any long-term business plan, it’s surprising how reluctant brand owners can be to invest money into a China venture and allow time for the profits to flow. Localise your marketing, branding and product packaging. trillion, and the US$5.6

Marketing 130