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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. This is where acute marketing tactics come into play. And boy did they ever.

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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. Looking at your booth and wondering how to make it better without a redesign?

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Louis Vuitton set to raise prices this week as costs climb

Inside Retail

The price increases will affect Louis Vuitton stores worldwide and cover leather goods, fashion accessories and perfumes, the spokesperson said on Tuesday. PurseBop, a website tracking the luxury market, cited speculation that the increase would be between around 4% on the lower end and 15-18% on average on the higher end. .”

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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How Australian activewear brand CSB is building community offline

Inside Retail

When Rachel Dillon first set out to start an activewear brand back in 2019, she was met with discouragement because the industry was already deemed over-saturated. The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. billion market, $4.3

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

The iconic brand raised interest again when, in 2019, it partnered with the video game franchise League of Legends. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. China alone will consume about half the global market value of luxury goods. Wow, your limited edition! Oh my gosh!