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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Cult Bridal-Fashion Brand Six Stories Launches in Selfridges Manchester and Birmingham

Retail Focus

Six Stories , the cult fashion brand renowned for its contemporary bridal wear and accessories, is captivating brides-to-be worldwide with its empowering philosophy and stunning collections. Lucy, a former Social Chain Marketing Director, leveraged her expertise in digital marketing to establish Six Stories on the global stage.

Fashion 147
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. In 2019, Volley’s brand manager John Szwede told News.com.au In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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Aje marks the return of live runway shows in Sydney

Inside Retail

The last time Aje hit the runway was in 2019, when it opened up for Mercedes-Benz Fashion Week at picturesque Campbell Cove by Sydney Harbour. Now Aje is planning to finally enter the Perth market, with the launch of a permanent store at Karrinyup Shopping Centre. Inside Retail: How would you describe the resort wear collection?

Balance 157
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Premier Retail sets record guidance as Covid strategies pay off

Inside Retail

While this year’s growth is in part due to a low base because of widespread lockdowns 12 months ago, the company’s performance is actually even better when compared to the same period in the 2019 financial year. . Currently, most of the group’s stores have resumed trading across most markets. .

Strategy 246
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Five up-and-coming Korean fashion brands to have on your radar

Inside Retail

From 2020 to 2022, the country’s domestic fashion market grew by 10 per cent in revenue, from $28.36 Although it has never formally appointed celebrities or used extravagant marketing campaigns to push its products, Ader Error’s gender neutral pieces can always be easily seen on Seoul’s cool kids. billion to $37.18

Fashion 130
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Growth potential is not enough: Why Amer Sports’ IPO fell short

Inside Retail

The originally Finnish company was acquired back in 2019 by a consortium led by Chinese sportswear giant Anta and has since doubled the size of its business. Investors cautious about growing pains Amer Sports’ stock market debut signals that it has no plans of slowing down and is in fact looking to accelerate its growth.