Analysis: Nike speeds up to enter the metaverse
Inside Retail
NOVEMBER 14, 2021
These trademarks will come into effect only when virtual apparel and accessories are in commercial use. During 2019, the company collaborated with digital games Fortnite and Roblox to release in-game digital apparel as part of product launches. Not that long ago, we thought 3D artists just worked on visual effects in Pixar films.
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