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New digital concept Gucci Vault takes you into its past and future

Inside Retail

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The rare collection of fashion and accessories span a century of Gucci’s design history. At a press event last year, Michele described Gucci Vault as “a multi-brand concept store.

Concept 130
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. billion in 2018. But Shein leaves them in the dust, listing 1.3 million items in the same amount of time.

Fashion 246
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. The #airportoutfit has amassed over 690.3 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

Strategy 246
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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

LVMH-owned Louis Vuitton launched a metaverse game where players can collect NFTs, and Burberry has created branded NFT accessories for Blankos Block Party, a game owned by Mythical Games. Gucci has sold non-NFT clothing for avatars within the game Roblox. “Basically what you’re wearing is what makes you who you are.”

Fashion 130
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From CO2 to catfishing: I’ve got questions about digital fashion

Inside Retail

While Afterpay is just now forging a path in Australia for immersive fashion experiences that blend the physical and virtual worlds, digital fashion has been a hot topic since early 2018 when The Fabricant launched with Kerry Murphy and Amber Jae Slooten at the helm. They live in a world driven by vanity metrics and social comparison.

Fashion 246
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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

TheRY is a similar concept,” Davenport told Inside Retail. Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We Back in the game Davenport sold his remaining shares in 2XU to L Catterton in December 2018.

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Starbucks, Amazon and Gucci: Retail embraces crypto, but it’s not easy

Inside Retail

In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. In August 2021, German streetwear brand Philipp Plein became the first fashion brand to accept cryptocurrency at its new crypto concept store in London. Why would you consider selling your data?