Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail
Inside Retail
FEBRUARY 6, 2023
In late 2017, Mele started working on branding and messaging, and after considerable time spent on product formulation and development, Frenchie launched as an online D2C store in December, 2020. It would be exclusive in nature for us to offer premium products at a premium price tag.
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