2016 Consumer Social Media Tailored 
Retail Focus
APRIL 4, 2024
In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.
Contra
NOVEMBER 18, 2021
in the second quarter of 2021, the strongest growth recorded since 2016. . For example, by using sensors, facial recognition software, and other AI smart features, advertisements can predict user behaviour and tailor the content to them. A simple scan can carry the user to a tailored ad campaign on their phone.
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Inside Retail
FEBRUARY 15, 2024
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.
Inside Retail
MAY 29, 2022
Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.
Inside Retail
OCTOBER 25, 2022
We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. The direct-to-consumer part of the business is the strongest and the fastest-growing now. IR: And in doing so, you’ve been able to reach consumers who aren’t necessarily aware of the Ksubi brand? CK: It’s 100 per cent a growth opportunity as well.
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