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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Digital transformation has extended the customer experience beyond the point of sale.

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How digital payments can help businesses lead in customer experience

Inside Retail

Consumers, too, preferred to use contactless payments or to shop online. Responding to consumer payment preferences Australians are at the forefront in adopting digital payments. 1 The priority for businesses is to be ready for this transformation in payments by engaging with digital technology today.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

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OOH Advertising Trends in 2021 And Beyond

Contra

in the second quarter of 2021, the strongest growth recorded since 2016. . For example, by using sensors, facial recognition software, and other AI smart features, advertisements can predict user behaviour and tailor the content to them. A simple scan can carry the user to a tailored ad campaign on their phone.

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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

Stephan Veyret : Starting out as an e-commerce sports retailer in Singapore, Decathlon Singapore became one of the pioneers in the omnichannel approach with the establishment of our first experience store at Bedok in 2016.

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Zero Miles: Superlocal maps local production around the world

Design Wanted

The aim is to build a stronger bond between consumers and manufacturers , the byproduct of which will be more sustainable production. In that sense, they are better compared to tailor-made garments rather than items you can expect to find from a supermarket. Another obstacle is the cost. They cost at least five times as much.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.