Remove 2016 Remove Accessories Remove Consumer Remove Target Market
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From China exit to Malaysian milestones: the M&S Journey in APAC

Inside Retail

How M&S has evolved While the latest store opening signals confidence in the region’s growth opportunities, M&S has had a somewhat shaky track record when it comes to international expansion in the Asia-Pacific market. In 2016, just after opening its 10th store in mainland China, M&S made a complete exit from the country.

Expansion 130
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Jeans for the greater good: Outland Denim

Inside Retail

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Core market Outland Denim’s target market is women aged 25-45. Outland Denim has a retail presence, and also uses wholesale as a route to market.

Strategy 130