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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns.

Marketing 147
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Our wholesale channels have remained strong with customers increasingly embracing a balance of online and bricks and mortar shopping,” she said.

Artistic 241
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How retailers are tackling gender inequality this IWD

Inside Retail

Australian accessories brand Mimco is once again donating 100 per cent of the profits from all of its sales on 8 March to Our Watch, an organisation that aims to drive a change in culture and behaviours to prevent violence against women and children. Mimco has been working with Our Watch since 2016 and to date it has raised over $1.6

Balance 242
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Over 600 flash sales and 500,000 members: The story of OnTheList

Inside Retail

United by their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched members-only flash sales site OnTheList in 2016 with the aim of offering the best shopping experience for everyone in Hong Kong. In newer markets like Australia, South Korea and Malaysia, the company is mainly focused on online sales.

Flow 130
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How teen Sofia Sacoor started an athleisure brand to support kids with diabetes

Inside Retail

Founded by a dynamic 17-year-old, Sofia Sacoor, the brand marked its entry into the Malaysian market with a weekend pop-up event at Sunway Pyramid from March 23-25. The story so far Sacoor was diagnosed with Type 1 diabetes as an eight-year-old in 2016.

Fashion 130
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Nicobar, the mindful Indian brand that is on the cusp of global expansion

Inside Retail

Founded in New Delhi in 2016, it’s a company that believes in culture as much as commerce and telling stories through its products. Two weeks ago, it launched Nico Sport, a new sporting line that has shirts, pants and accessories made from blends of organic cotton, recycled polyester and biodegradable materials.

Expansion 130
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Why digitally native brands are opening brick-and-mortar stores

Greater Group

The luggage and travel accessories retailer, Away, was founded in New York in 2015 as an exclusively online brand. After testing the physical retail market via a pop-up store in NoHo in 2016, the brand took its storefront strategy one step further by opening its first-ever brick-and-mortar location in Toronto, Canada at the end of 2020.