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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244
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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. After the initial shock, most of my management team and all staff members rallied and dug in. It was even featured in the 2016 Sports Illustrated Swim Edition.

Marketing 147
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How retailers are tackling gender inequality this IWD

Inside Retail

In terms of Australia it’s also important to note that there are significant issues confronting women in terms of their access to leadership roles, senior management positions, and a significant gender pay gap that has not moved significantly in the last decade. million for the not-for-profit.

Balance 245
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Can a Blundy-owned Best & Less take on Kmart and win?

Inside Retail

Back in 2016, the brand was focused on a specific customer persona called “Aspirational Amy”. So while a rebrand might be on the cards for B&L, balancing value and aspiration will be key. Better at acquiring and curating ranges and better at sourcing and managing the supply chain.

Apparel 130
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Over 600 flash sales and 500,000 members: The story of OnTheList

Inside Retail

United by their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched members-only flash sales site OnTheList in 2016 with the aim of offering the best shopping experience for everyone in Hong Kong. When we look at this business, brands give us their consignments to manage our sales.

Flow 130
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How teen Sofia Sacoor started an athleisure brand to support kids with diabetes

Inside Retail

The story so far Sacoor was diagnosed with Type 1 diabetes as an eight-year-old in 2016. Witnessing the financial challenges faced by many in managing this condition motivated me to take action. Speaking to Inside Retail , Sacoor shared her motivation behind the brand, and the profound mission driving this youthful endeavour.

Fashion 130
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Here’s why SA-based Sportitude won store design concept of the year

Inside Retail

Here, CEO Roumen Staykov and general manager Josh Willoughby discuss how the brand began, its expansion plans and how it’s become part of the Adelaide running community. Josh was actually from the Jogger’s World business and he was managing that particular store. Inside Retail : What’s the story behind Sportitude?

Concept 130