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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130
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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.

Fashion 140
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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

How to capture the Millennial market? • HOW TO CAPTURE THE MILLENNIAL MARKET? At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation. IN THIS ARTICLE. • Who are the Millennials? • Why is it important for brands to capture Millennials? •

Design 52