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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130
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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. Inclusive fashion. The secret sauce.

Fashion 140
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How Analogue Apotik is solidifying its presence in Asia’s fragrance market 

Inside Retail

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.

Marketing 130
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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

How to capture the Millennial market? • Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? IN THIS ARTICLE. •

Design 52