2015, Form, Line and Target Market

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How Analogue Apotik is solidifying its presence in Asia’s fragrance market

Inside Retail

JULY 4, 2023

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted.

Marketing

Marketing Target Market Form Engagement

Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

AUGUST 27, 2019

Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? Case Study: New Balance (Tokyo). SHAREABLE EXPERIENCE.

Design

Design Social Media Balance Engagement

Create Retail Today

How Analogue Apotik is solidifying its presence in Asia’s fragrance market

Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

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