Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change
Inside Retail
OCTOBER 17, 2021
At the Lego Group we know we have a role to play in putting this right, and this campaign is one of several initiatives we are putting in place to raise awareness of the issue and ensure we make Lego play as inclusive as possible. There’s been a pervasive assumption that consumers buy gendered toys and that there’s a blue and pink divide.
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