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EuroShop 2023 Preview

Retail Focus

To meet the needs of the industry, EuroShop 2023 has been structured into eight clear experience dimensions, providing an even more visitor-oriented offering, synergies between different dimensions, and more hall space for strongly growing areas such as retail technology or refrigeration. Shopping becomes an interactive high-tech experience.

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Locals rebuff invaders: Inside Vietnam’s convenience stores war

Inside Retail

A decade ago, convenience stores were a rare sight in Vietnam, where the vast majority of the population was used to shopping in traditional markets or mom-and-pop stores for everyday grocery needs. In recent years, the nation’s convenience store market has seen rapid escalation – and sophistication – in the larger cities.

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Storytelling in retail design

CAAD

Nowadays, stories move the world , which is why they are a clear trend in retail marketing. Thus, the use of narratives or stories in retail marketing helps us to convince the customer to choose our product, to remain loyal to it and to feel part of something. How to start storytelling in retail?

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5 Best Experiential Retail Examples

Greater Group

Experiential retail has developed out of the need to adapt to the changing market due to the rapid growth of the online market. While a considerate percentage of shopping nowadays takes place online – especially among millennials and Gen Z – it remains favourable for brands to keep one foot on the ground. Galaxy Harajuku.