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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

Skechers has teamed up with renowned apparel brand Diane von Furstenberg (DVF) on its Endless Kisses Capsule range, which will see the latter brand’s iconic lips design feature on Skechers fashion sneakers, footwear and recovery sandals. Diane von Furstenberg wearing the new shoes.

Apparel 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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Retail appointments for the week

Inside Retail

He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager.