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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Australian shoe company Volley has recently completed its Walk in their Shoes collaboration with First Nations artists and the National Gallery of Australia as part of its commitment to partner with organisations on projects that reflect its values. The showcase enabled the artists involved to illustrate what it’s like to walk in their shoes.

Artistic 244
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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Episode 45: Montaha Hidefi

VMS

Host David Kepron has colorful talk with Montaha who also serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, at the Executive Committee of the Colour Research Society of Canada (CRSC) and as Vice President of the Canadian Freelance Guild (CFG). in Singapore.

Color 83
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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations. The ‘as lived’ in ‘real-time’ reality of every day.

Art 82
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Has Barbie become an icon of diversity?

Design Wanted

In the 62 years since Mattel introduced her to the toy market, she has run in several successful presidential campaigns, been painted by Andy Warhol and dressed by Karl Lagerfeld. The Barbie Vlogger engages in frank discussions and tackle issues like depression and racism. We’re talking about Barbie.

Texture 98
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Episode 49: Amber Bazdar

VMS

A vibrant and proactive leader, Amber excels at propelling corporate visual standards and creative direction while developing innovative concepts to engage customers. It sets out a series of promises, that sort of act like a contract for engagement between the brand and its customers. They see a market opportunity. It grew you.