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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

Fashion 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

The brand was co-founded in 2014 by best friends Sarah Miller and Jessie Gargan, who were 23 and 26, respectively, at the time. Other KPIs that the brand monitors include sales volumes across channels, overall revenue growth and the returns rate, which is crucial for maximising profitability and customer satisfaction.

Apparel 130
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

In 2014, a decade after the brand was founded, the first Viktoria & Woods boutique was opened as a pop-up on Melbourne’s sought-after High Street shopping strip in Armadale. At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We Our technology ecosystem is ever-changing.

Boutique 263
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5 innovative fashion tech brands you should know

Inside Retail

Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods. In some respects, it was the push needed to show thousands of people who weren’t comfortable shopping online just how convenient and easy it is. Farfetch epitomises the future of retail.

Fashion 130
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Influencer-Inspired Packaging Trends 2023

CRP

Bing opened her first Los Angeles store in West Hollywood in 2014. Since then, she decided to take her brand in-house, creating shop called Shop WeWoreWhat , which stocks denim, swim, overalls, and activewear. The result is a truly high-quality unboxing experience that keeps customers engaged and excited for their next shipment.

Gifts 52