2014, Accessories, Color and Pattern

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media

Social Media Apparel Color Texture

Influencer-Inspired Packaging Trends 2023

CRP

JANUARY 27, 2023

Bing opened her first Los Angeles store in West Hollywood in 2014. After a few seasons, the brand Chiara Ferragni successfully evolved towards a complete go-to look featuring everything from shoes to garments to accessories. In the years between 2016 and 2018, she launched new retail stores in Paris and New York.

Gifts

Gifts Fashion Color Promotion

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Influencer-Inspired Packaging Trends 2023

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