Analysis: K-Beauty is in need of a major makeover
Inside Retail
JULY 4, 2022
The rise of ‘skinimalism’ – a less-is-more approach to skincare – has rendered Korea’s popular 12-step skincare routine obsolete. Innisfree, another AmorePacific subsidiary, had its sales plunge by 37 per cent, year-on-year, to US$307 million in 2020 and also pulled the plug on all of its stores in China at the start of last year.
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