Analysis: K-Beauty is in need of a major makeover
Inside Retail
JULY 4, 2022
The rise of ‘skinimalism’ – a less-is-more approach to skincare – has rendered Korea’s popular 12-step skincare routine obsolete. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. China was the largest consumer of K-beauty products. That makes niches particularly important.
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