Remove 2012 Remove Management Remove Marketing Remove Perspective
article thumbnail

Don’t inbox-watch: How Officeworks’ merchandise GM balances his attention

Inside Retail

After almost 30 years in the retail industry, Officeworks general manager of merchandising Jim Berndelis has gained plenty of experience and life lessons. I was part of the set-up team that launched Officeworks into the New South Wales market. Inside Retail: Tell me about your career journey. JB: I love the garden!

Balance 130
article thumbnail

Peloton seeks a return to profitability with rebrand and membership drive

Inside Retail

At the height of the pandemic, the company was thriving, with a stock price hovering around the US $170 mark and a market cap of around $50 billion. Chris Gilroy, a brand turnaround expert and former marketing director at Decathlon UK, believes that the new brand strategy will give Peloton much broader appeal, beyond just bikes. “It’s

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Gives a Crap raises $41.5 million in first funding round

Inside Retail

Launched back in 2012 by Griffiths and co-founders Jehan Ratnatunga and Danny Alexander, Who Gives a Crap first got off the ground after a successful crowdfunding campaign on Indiegogo — a campaign that saw Griffiths himself perched on a toilet for 50 hours , until the business hit its minimum target.

article thumbnail

Raising the bar: How Ethique is leading the way on plasticless hygiene

Inside Retail

From a shampoo bar made in a New Zealand kitchen in 2012 to an international, values-led business, Ethique has championed climate friendly values from the very beginning. We’re experiencing a lot of growth offshore, the United States is our biggest market, and we’re moving into more natural retailers there, such as Sprouts.

Other 130
article thumbnail

Personal care brand Ethique concentrates on raising the bar

Inside Retail

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.