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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278
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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. Anine Bing’s career took a massive turn when she decided to launch her first fashion collection in 2012. But she saw opportunity beyond the gram.

Gifts 52
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Innovative Retailer: Gousto

Retail Insider

The Story: It seems reading through earlier interviews that at first co-founder Timo Boldt thought about opening a shop a decade or so ago to sell his made-to-measure recipe boxes but putting his ex-Goldman Sachs financial nous to good use he decided that online and convenience were the trends to follow and lo, hasn’t he been proved right.