The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton
Inside Retail
MAY 8, 2023
Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”
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