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Personal care brand Ethique concentrates on raising the bar

Inside Retail

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.