Inside Retail

APRIL 4, 2023

Are there plans to expand and open more locations, and is the NBL seen as competition in this space? Our store in Melbourne in particular features a dedicated section showcasing artwork created by a local artist. Do you think the physical locations are or will enhance online sales?

Merchandising 130

Merchandising Apparel Promotion Location 130

Inside Retail

JUNE 1, 2022

Around 2012, Wang had already recognised the popularity of toys in his stores. Working with artists, he created first characters, then different figurines of each, and for the past decade, he has been building a pool of more than 100 trademarked characters. The balance is sourced from local artists in each market the company enters.

Artistic 130

Artistic Art Expansion Concept 130

Inside Retail

AUGUST 16, 2021

Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. Subsequently, it took off in the West. CASE STUDY : Neiwai.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

OCTOBER 17, 2023

Walt Disney was an innovator in terms of space, colour and movement. Disney has influenced countless other animation studios and artists. A famous diagram , sketched by Walt himself in 1957, foreshadowed the direction Disney would ultimately take: a huge business empire of synergies, merchandising and cross-promotion.

Circulation 130

Circulation Promotion Artistic Merchandising 130