Inside Retail

JUNE 1, 2022

Around 2012, Wang had already recognised the popularity of toys in his stores. Working with artists, he created first characters, then different figurines of each, and for the past decade, he has been building a pool of more than 100 trademarked characters. The balance is sourced from local artists in each market the company enters.

Artistic 130

Artistic Art Expansion Concept 130

Design Wanted

DECEMBER 10, 2021

Up to now, these channels with millions of viewers were rarely opened for unknown artists and designers but mostly reserved for established professionals. It’s the perfect strategy for someone who has endless ideas but not yet the means to realise all of them. “My In my opinion, this contrast qualifies for a good visualisation.”.

Harmony 98

Harmony Social Media Perspective Architecture 98

Inside Retail

AUGUST 16, 2021

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130