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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Designer labels for 15-year-olds? New generation splashes on luxury

Inside Retail

Younger consumers from Gen Z, or those born between 1996 and 2012, as well as the so-called Millennials born in the 1980s and early 1990s — fuelled the luxury market’s growth this year, according to the Bain report. These generations began making luxury purchases between the age of 18 and 20 years old.

Design 130
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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. A somewhat grovelling apology from the company ensued, and the offending coats were withdrawn from the market, pronto.

Consumer 130
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From nanotech to sneakers: How Crep Protect is disrupting footwear care

Inside Retail

The UK’s Crep Protect, founded in 2012 by three brothers, Imran, Nohman and Rizwan Ahmed, has become synonymous with sneaker care and protection , offering innovative solutions that cater to the desires of sneaker enthusiasts worldwide. “We have one in Europe, one in the UK, one in the US and one in the Middle East.

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Influencer-Inspired Packaging Trends 2023

CRP

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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