2011, Accessories, Balance and Light

Here’s why SA-based Sportitude won store design concept of the year

Inside Retail

MARCH 27, 2022

In 2011, I came along with an online business idea for a social network for sports teams and sports clubs to manage all their activity, and got the Joggers World family involved. In May 2011, we launched what was then called the SlashSportand month by month, it started to grow. As we evolved that project, we wanted to commercialise it.

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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

APRIL 1, 2021

At that time, I created a studio on the weekend and designed various furniture and lighting, and that is the beginning of SWNA. That’s 2011.” As the weekend’s studio grew gradually, the moment the hobby turned into work, the design office SWNA was established.

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Here’s why SA-based Sportitude won store design concept of the year

In the process of design with Sukwoo Lee, founder of SWNA

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