Inside Retail

OCTOBER 9, 2023

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

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Inside Retail

MARCH 2, 2023

According to Geskin, local families and travellers from around the world would line up for blocks outside its Chicago shops. Geskin explained that building on the momentum of the brand’s popularity, in 2010, it opened its first Singapore outlet as its first foray into the Southeast Asian market.

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Inside Retail

NOVEMBER 6, 2023

Into The Gloss was launched in 2010 and would serve as the inspiration for the similar-sounding beauty brand that Weiss would launch just four years later. What’s been going on with Glossier? Weiss launched Glossier at a time of intense investor interest in direct-to-consumer e-commerce companies. What’s next in store for Glossier?

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Social Media Strategy Consumer Expansion 130

Inside Retail

OCTOBER 21, 2021

When ethical toilet paper company Who Gives a Crap first floated the idea of launching its very own coffee brand, “Brew Gives a Crap”, it wasn’t seriously considering the idea, it was purely as an April Fools’ Day joke on social media. We haven’t seen a bag like this in the market before.

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RetailMinded

FEBRUARY 17, 2021

Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52

Inside Retail

MAY 18, 2023

FashionValet was born in November 2010, an online platform selling apparel from various local designers. But as I’ve hired more professionals along the way, I now focus on the creatives of the company – more specifically branding, product and marketing. A lot of my time is on social media as well, so even this has to be scheduled.

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