“Our mission is to make retail fair”: Wolf & Badger CEO George Graham
Inside Retail
MAY 8, 2024
The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. Today, the US is its largest market. Over the years, we have grown substantially, but not always in a straight line.
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