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How Lekker Bikes’ founder transitioned from CEO to a more strategic role

Inside Retail

Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. Meindert Wolfraad: I started Lekker Bikes back in 2009, in Sydney. IR: Do you have any hobbies that help you switch off and stay balanced?

Hobbies 130
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Sedus: Ergonomic Excellence

Design Middleeast

I belong to Sedus family since 2009, and currently responsible of Sedus Office Furniture LLC, a subsidiary of Sedus, overlooking the Middle East markets. Maximise natural light exposure throughout the office space. Balancing work and life is crucial, so offices should support healthy workloads and reduce stress for employees.

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Taking Shape

Design Middleeast

Every angle, every curve, and every material sourced locally is a deliberate stroke, a testament to our commitment to crafting spaces that not only stand as structures but resonate as expressions of the land’s intrinsic beauty and history,” shares Martin Dufresne, Design Principal at U+A.

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Sometimes, only a personal flatpack fan can beat the summer heat

Design Wanted

Before James Dyson whipped out the big guns with his bladeless design in 2009, the fan as an object of desire was lacking a bit. It might not be as advanced as a Dyson tower fan but it is convenient and doesn’t require you to make space in your home all year round.

Balance 105
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Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Retail Bound

Cost Analysis: Consider the costs associated with each model, from inventory holding costs to shipping fees, and balance these against potential profit margins. Retailers must strike a balance between holding enough stock to meet demand and avoiding excessive inventory that ties up capital and incurs storage costs.

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Create Calm: How Home Office Design Can Help Reduce Stress

All Work

Long-term, many companies are now expected to shift to a hybrid mix of remote and office-based work, either at satellite offices or coworking spaces, to help ease the problems associated with working solely from home. Greens are associated with nature and are generally easy on the eyes, promoting feelings of balance.

Design 78
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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Defined by IDEO as a creative approach to problem solving which starts from people and arrives at innovative solutions, it also does leave space for personal interpretations; taking up a human-centered approach, designers may want and need to find their own reading or added values within it.

Design 98