Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Specialising in elevated classics, the brand was started in 2006 but has recently had a jump in popularity, thanks to the booming quiet luxury trend.

Social Media 130

Social Media Tailored Fashion Curate 130

Inside Retail

APRIL 3, 2023

Mumbai resident Shivam Vahia cannot remember the last time he left home to shop. China saw a jump in consumption from 2006 when, as per World Bank data, its per capita gross domestic product (GDP) crossed $2,000. Vahia is one among India’s young and aspirational 1.4

Beauty and Health 130

Beauty and Health Social Media Consumer Contrast 130

Inside Retail

SEPTEMBER 9, 2022

I was in Redcliffe when I spotted an empty 19sqm little shop not far from where our store is today. I opened Orange Sherbet in 2006 when there was no such thing as Facebook, Instagram, or TikTok marketing. Today, the business has grown into a team of 40+ employees (in-store and online) with a social following of over 300,000.

Boutique 130

Boutique Fashion Social Media Shopping 130