Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention
Inside Retail
MAY 29, 2024
In a now-infamous 2006 interview, Jeffries stated, “We go after the cool kids. This helps sales, but it also ensures that discounting and promotions are reduced,” he said. What went wrong In the 90s and early 2000s, Abercrombie & Fitch was at the peak of the mall scene.
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