Not just Gwyneth and Succession: How the economy is driving quiet luxury
Inside Retail
JULY 4, 2023
Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. In the early 2000s, minimalism became popular largely as a result of the 1997 financial crisis.
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