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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

billion in 2006. Thorstein Veblen’s theory of conspicuous consumption suggests we use fashion to display financial wealth and status. Wearers are avoiding overt displays of wealth, instead communicating their taste via subtle branding, and knowledge about materials, form and function. billion in 2021 and Crocs at US$1.15

Fashion 245
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Louis Vuitton overhauls stores with Yayoi Kusama polka-dots and life-like animatronics

Dezeen

In 2006, Louis Vuitton's then creative director Marc Jacobs approached Kusama and met with her at her studio where she hand-painted a Louis Vuitton Ellipse bag with her famed polka dot motif – the beginning of what would be one of Vuitton's most successful artist collaboration.

Artistic 145
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Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

Dezeen

Units of a flexible display system are shaped similarly to the arched openings in the partitions. On the lower level, where the ceiling height is considerably lower, podiums for displaying products and decorative accessories are shaped similarly to the archway cut-outs.

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Yakusha Design creates earthy interiors for Antwerp's Faina Gallery

Dezeen

Matching green furnishings are displayed throughout the space, including Faina's angular Toptun armchairs and three of its knobbly hand-sculpted Soniah floor lamps. Faina furnishings displayed here include the Ztista table and Domna chair. Victoria Yakusha established her eponymous studio in 2006 before launching Faina in 2014.

Interior 125
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Burlington Arcade Launches 007 installation to celebrate the release of No Time To Die

Retail Focus

The iconic brand has been present in the Arcade via their OMEGA vintage store since 2006 and this new additional space will be completely dedicated to 007.

Boutique 162
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Bricks envelop inside and outside of New Delhi showroom by Renesa

Dezeen

Beyond the main display area lies a bathroom, a small office and a pantry where staff can grab drinks and snacks. Products are also displayed on brick plinths. A selection of bricks are also showcased on the thick brick plinths that rise upwards from the floor.

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Studiopepe draws on Milanese stations for La Rinascente womenswear department

Dezeen

Studiopepe, founded in Milan in 2006 by Arianna Lelli Mami and Chiara Di Pint, conceived the space as a series of zones subtly organised by functions and visual references. The steel tubes – which are used to clad display columns and create table legs – are a direct reference to the city's underground stations.

Texture 79