How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions
Inside Retail
OCTOBER 16, 2023
The Birkenstock family used the new technology to design and develop footwear with contoured insoles to give flexible arch support for improved foot health. A shop shelf holding different Birkenstock styles and colours below a Birkenstock sign. billion in 2006. Birkenstock’s slow burn is an example of “ bubble-up ” theory.
Let's personalize your content