How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions
Inside Retail
OCTOBER 16, 2023
The Birkenstock family used the new technology to design and develop footwear with contoured insoles to give flexible arch support for improved foot health. Birkenstock’s collaborations with high-end designers like Dior and Manolo Blahnik have also boosted its brand equity. billion in 2006. billion in 2021 and Crocs at US$1.15
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