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Not just Gwyneth and Succession: How the economy is driving quiet luxury

Inside Retail

Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Specialising in elevated classics, the brand was started in 2006 but has recently had a jump in popularity, thanks to the booming quiet luxury trend. In some cases out of necessity, but also to avoid the prying eyes of tax agents.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Originally based in Chicago, it was purchased by Cincinnati-based ST Publications (later renamed ST Media Group) and eventually merged with its competitor at the time – Display World – in 1938. Goods were haphazardly displayed in disorganized stacks and piles, or carelessly hung on columns and railings.