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Facebook Meta changing the way small businesses market themselves

Inside Retail

Even though half a million users have left the platform in the past three months, Facebook remains one of the biggest social media platforms in the market. These aggressive tactics make it difficult for small businesses to decipher which platforms they should be using and where to focus their marketing efforts toward.

Marketing 130
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How Video Making Became A Digital Marketing Trend

RetailMinded

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. As an entrepreneur, you have to join the winning marketers. Read on to see why video making is becoming a digital marketing trend. . Video Marketing Trends.

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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market. Firstly, Nike created hype around the product by limiting its availability.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

When I was about 28, my girlfriend’s best friend was dating a guy who was reasonably famous from a marketing perspective. He said, “I started my first advertising agency when I was 21. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. I was competing against guys that were 50.

Boutique 246
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Citizen Wolf’s Zoltan Csaki on the importance of taking risks

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the past few weeks, we’ve been sharing in-depth profiles of this year’s Top 10.

Fashion 130
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In Memoriam: Kent D. Hensley 1960 – 2022

Retail Design Institute

Of course, Hensley was just the person to call given he worked as art director and creative manager of Dayton Hudson’s advertising and marketing department in the 1980s and early ‘90s. In turn, he contacted other artists to design nine windows in the former Dayton’s flagship, which was taken over by Macy’s in 2006 and closed in 2017.