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Nike, Serena and the push for diversity in design

Inside Retail

In 2019, Williams announced a new initiative with her long-time sponsor Nike to promote diversity in design. When I go into a design studio, I want to see everyone at the table and involved: someone who looks like me, my dad, my husband. But when you think about who was designing them, [it was] white, middle-aged men,” Lebon said. .

Design 241
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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

The Birkenstock family used the new technology to design and develop footwear with contoured insoles to give flexible arch support for improved foot health. Birkenstock’s collaborations with high-end designers like Dior and Manolo Blahnik have also boosted its brand equity. billion in 2006. billion in 2021 and Crocs at US$1.15

Fashion 245
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Fabric arches divide Jonathan Simkhai store in SoHo by Aruliden

Dezeen

Design agency Aruliden has created a retail space for fashion brand Jonathan Simkhai in New York City , translating cut-out shapes from its clothing into architectural partitions and furniture. At various sizes and heights, these beige-toned units form a flexible display system that can be moved around when needed.

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How cult brand Nasty Gal is continuing to ride the vintage wave

Inside Retail

KB: Our vintage pieces are sourced across the globe, our design team will add a Nasty Gal touch to each style and then they’re placed online in our vintage category. We work really closely with each talent, our design and buying teams will have an in-depth chat to understand their style and from that will suggest pieces for the collection.

Fashion 130
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“It’s about doing less”: Kowtow MD talks sustainable growth

Inside Retail

It comes from the word ‘kowtow’, which means to show deep respect, but Gosia Piatek, who founded the company in 2006, is actually a Polish refugee who came to New Zealand, and she thought it was more like the Maori word ‘tena koutou’ [pronounced ten-ay ko-to], which is a greeting. Reductive design is the start of the circular business model.

Strategy 130