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Masiero has mastered the art of letting the light in

Design Wanted

After forty years working on hospitality and residential projects, we spoke to Masiero about their approach to designing luminaires and how they get the light just right, every time. 2021 has been a momentous twelve months for Italian lighting specialist Masiero.

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3D Trade Show Signs

Trade Group

However, a profile cut sign can also use negative space, with letters and shapes cut out of a material, to create a 3D effect. . A remarkableaspect of 3D branded signage is the various effects from light and shadow. The light makes the signage pop, gives it even more depth and emphasizes the 3D nature of the sign.

Color 52
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How Branded Environments Elevate Your Brand

Trade Group

A branded environment is your brand represented in a physical space intended to engage and entertain an audience. Achieving that goal requires using architecture, lighting, fixtures, furniture, finishing materials, etc., Achieving that goal requires using architecture, lighting, fixtures, furniture, finishing materials, etc.,

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

This will be achieved through new features, enhanced lighting, and innovative signage. These exact mirrors can also change the clothing color so you can see how different colors look on you. In a smaller space, everything needs to be carefully considered: the signage, promotions, product placement, etc.

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CASE STUDY: Aerometals 40’x40’ Custom Exhibit

Trade Group

One of the biggest changes was a switch from a very product-centric booth to a space that would accommodate more networking in socially distanced times. As Lutton explains, “The client makes helicopter parts, and in the past would display a host of different parts in the booth and also have an actual helicopter in the space.

Color 52
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Case Study: Aerometals 40’x40? Custom Exhibit

Trade Group

One of the biggest changes was a switch from a very product-centric booth to a space that would accommodate more networking in socially distanced times. As Lutton explains, “The client makes helicopter parts, and in the past would display a host of different parts in the booth and also have an actual helicopter in the space.

Color 52